Solution #552

Inside the Business of Customer Care

Featuring: Inside CCMC – a Web Series
Client: CCMC – Customer Care Measurement and Consulting

The Idea:

Create a series of video clips for a new website launch. The videos provide more insight into the company’s four partners, their history together,
philosophies on the customer care experience, and what some of their clients have to say.

The Challenge:

The main challenge was scheduling. As a thriving business, the owners were rarely available at the same time for interviews or for in-the-office filming. We needed to find a way to differentiate staff from client testimonials. Other challenges included covering a dozen topics without repetition, finding ways to show the principals in action for an intellectual-based company, and to explain their data services in an engaging way to solicit prospects.

The Solution:

Advance preparation was critical in putting together this production. Video Solutions met with the client in advance to scout the location, discuss the needs of the video, the crew, and working through logistics to maximize the shoot and capture as much footage as possible. Despite all the planning, the crew and the client still had to adapt to the real working conditions of the facility and staff – so it was a schedule that adapted to all conditions. In the end, we captured real people in real situations. We also staged scenes with various hospital staff which provided a sense of realism without violating privacy laws protecting the patients.

The Result:

The client ended up with twelve short videos describing different aspects of the company and its services, including client testimonials. Because the videos were produced at the same time, we were able to keep the budget low. The videos added a level of professionalism and flair to the client’s web site launch – and can be rotated out to keep it fresh.